Why Are We Taking Apple Antioxidants to the US?
Apples from Down Under!
You may have seen the news — Vincent is officially launching in the United States. NutraIngredients asked me to share about this journey and as always at the heart of everything we’re bringing to this new market is one simple thing:
The power of the apple to help people be healthier and happier
🍎Why the US?
Because more than ever, people are looking for simple, effective wellness solutions that are grounded in real science — and in nature.
Vincent began in Australia, but the vision was always global. And the US is the natural next step.
We're launching with what we know works:
An Apple A Day — our signature ultra antioxidant supplement
And a streamlined skincare system powered by the same apple-derived phenolics, designed to protect and repair skin from the outside in
🧪 So What Makes Apple Antioxidants So Special?
Our hero ingredient is something we call Ultra Antioxidants — a patented form of activated apple phenolics.
These compounds are:
100% natural and plant-derived
Clinically formulated to reduce inflammation and oxidative stress
Extremely gentle — safe for daily use on both the body and skin
We believe in giving your body what it needs to restore itself — without adding stress, harsh chemicals, or complexity.
🌱 What Makes Vincent Different?
A few things:
We’re science-led, but nature-rooted
We don’t chase trends — we focus on the fundamentals of health
And we keep things gentle, minimal, and powerful — for skin, gut, and overall wellbeing
Whether you use one product or four, it should feel like a ritual. Not a routine.
🛬 What’s Next?
We’re proud to be entering the US with a message that’s refreshingly simple:
Wellness doesn't have to be hard.
One apple. One minute. One small shift at a time.
Stay tuned for where to find us, and how to get your hands on your daily dose of goodness — from Australia, now with love from across the globe.