Walk into any beauty store and you’re greeted with walls of serums, creams, masks, and tonics, each one promising to be the secret to perfect skin. The skincare industry has mastered the art of marketing hope in a bottle. But beneath the glossy packaging lies what I call the skincare trap: the cycle of overbuying, overlayering and overlooking what really matters.
The truth is, your skin doesn’t need a ten-step ritual. In fact, overloading your face with too many products can cause irritation, strip your natural barrier, and leave you chasing solutions for problems that your routine created in the first place. Skincare should be therapeutic and regenerative, working at the cellular level to reduce inflammation and support repair, not just a vanity exercise.
Part of the trap is psychological. We’ve been conditioned to believe that more products equal better results, when in reality, science shows that less can be more. A gentle cleanser, a targeted serum, and a nourishing cream are often enough when they’re formulated with effective, clinically validated and relevant ingredients. The rest is noise designed to keep you spending.
In this episode of After Hours, Christian and I unpack how the skincare industry fuels this cycle, why inflammation is the real enemy of healthy skin, and how I set out to create products that work with your biology, not against it. Because true skincare shouldn’t just look good on your shelf; it should help you live healthier, happier, and more confident in your own skin.
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PS: This session was recorded LIVE, thank you to everyone who tuned in - we saw you and we were so happy that you watch this episode LIVE!
